Since the launch of the campaign in 2002, we’ve come a long way in terms of raising awareness of charitable gifts in wills amongst both the UK public and Will making professionals.
By using humour to communicate a sensitive subject we’ve been able to take huge steps forward, making our unique work stand out from traditional charity advertising. Results from audience surveys have shown that the campaign has started to overcome taboos and change public perception around the subject of wills.
In the last few years we’ve continued to develop all areas of the campaign even further. From our television advertising campaign back in 2009, to our quirky Rocky Taylor and Café de Mort campaigns, Remember A Charity has always made a big impact.