No one knows the importance of writing a Will more than a stuntman.
That’s why we approached the ageing stunt legend, Rocky Taylor, to be the face of our campaign in 2011. You may recognise him from his days as the Honey Monster. Or perhaps you saw him in a film, doubling for 007s, such as Sean Connery, Roger Moore and that other one. You name it, Rocky’s done it.
From July until September, Rocky smashed through glass, jumped off a burning building and broke a Guinness World Record to raise the profile of legacy giving. The campaign was even awarded with highly commended in the ‘best use of digital’ category at the 2012 Third Sector Awards.
Back in August 2011 Rocky Taylor reattempted an infamous movie stunt that nearly ended his career. In a bid to convince millions of people to leave a gift to charity in their will, Rocky revisited a stunt from Death Wish 3 that hit the headlines in 1985, putting him out of action for five years.
The stunt, which took place at Battersea Power Station, was screened live on Facebook. Fans also voted in their droves to decide how Rocky would perform the stunt on the night by dictating the level of fire involved, resulting in inferno as the winning choice!
On Tuesday 13 September, to mark Remember A Charity Week, Rocky Taylor smashed a Guinness World Record previously held by the 007 franchise for the largest breakaway glass structure smashed by a car.
To break the record, Rocky jumped a spinning car at speed through a huge sheet of glass and crash landed at the O2 Arena, London. Once again the stunt was screened live on Facebook, and fans helped to decide Rocky’s fate by voting for Rocky to land on a pile of cars rather than fluffy pillows or golf buggy tyres.