In 2011 Remember A Charity Week (12 -18 September) was launched by Margaret Mountford and Nick Hewer of the BBC’s The Apprentice and featured a wide range of events and activities to encourage more people to consider leaving a charitable gift when writing a Will.
Legendary British stuntman Rocky Taylor headed up the week by smashing a Guinness World Record to highlight the importance of gifts in Wills, whilst charities nationwide came together to take part in Britain’s largest ever version of the traditional Memory Game. A host of celebrities including Dame Judi Dench, Richard Wilson, Fern Britton and Sir Michael Parkinson also supported the week.
2011’s Remember A Charity Week also included the first ever International Legacy Giving Day on Tuesday 13th September, where charities from Australia, Belgium, Canada, Spain, Ireland, Switzerland and Norway joined the UK to promote charitable legacies worldwide.
Sponsored supplements on charitable legacies appeared in both the Daily Telegraph and The Herald, featuring case studies from a variety of charities as well as pratical legal advice.
Charities also ran their own activities throughout the week, using branded materials to highlight the importance of gifts in Wills to colleagues, supporters and members of the public. Charities including Age UK, Barnardo’s and the British Heart Foundation marked the week using teabags and bookmarks in their charity shops, whilst the White Lodge Centre and the Amber Foundation held internal tea parties to spread the word.