Remember A Charity in your Will Week took place from 9 – 15 September 2013 and saw charities across the country taking part in their own activities to urge people to pick the right moment to think about leaving a gift to charity.
Minister for Civil Society Nick Hurd urged all UK solicitors to talk to their clients about charitable giving. In a joint letter with Remember A Charity, the Minister called on the legal profession’s support “to help increase the likelihood of a gift being left by simply asking the question” about leaving a legacy.
The call to action comes on the back of research by the Cabinet Office’s “nudge unit” earlier this year that showed that three times as many Britons would leave a gift to charities in their Will, if their solicitor reminded them to consider this opportunity.
Remember A Charity also launched a new film, which will be shared in cinemas and online among the consortium’s 5 million social media users.
A nationwide poster campaign appeared on thousands of bus stops, reminding people to think about leaving a gift to their favourite charities. The poster sites were donated as part of an on-going partnership with Clear Channel.
The Co-operative Legal Services also promoted the week to all customers who are in the process of writing their Will.
Charities up and down the country organised activities throughout the week. The presence of Remember A Charity Week was also felt on the high street as hundreds of charity shops supported the week through their window displays and gave away thousands of branded ‘take a moment’ chocolates.