Case studies

Growing the charitable legacy market is a long-term campaign, but we are already delivering tangible outcomes that are providing benefits to all our members every day.

The charitable legacy market is worth more than £2 billion a year. Through a small percentage increase in the number of people who leave a charitable legacy we would all increase the value of our share and could raise additional millions a year for good causes.

By working together, we can continue to open new doors. This is the only way we can achieve the type of large scale behaviour change that will grow the charitable legacy market and in turn your own charity’s legacy income.

But don’t just take our word for it.

Please take a look at what some of our members have to say about the benefits of being part of the campaign…

Geoff Sweeney, Birmingham Royal Ballet

Michael Clark, Cystic Fibrosis Trust

Vanessa Rhazali, Chest Heart & Stroke Scotland

Philip Simmons, Dogs Trust

Katie Tennyson, Hft

Dan Carter, Marie Curie

Michael Bauld, National Trust for Scotland

Clare McCulloch, RNLI


Commission on the Donor Experience

The Commission on the Donor Experience, a project set up by the Institute of Fundraising, aims to transform fundraising across the sector.

Their report, Back to the Future – a new approach to Legacy Fundraising, shows how charities can use a more donor-centric approach for better results.

You will also find case studies from our members including Cystic Fibrosis Trust, Water Aid and Unicef UK.