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How you’ll benefit

“Being a member of Remember A Charity has given us a focus to promote legacies locally, helping us to raise awareness of the need that the hospice has for this vital income”

Keith Witham, Director of Fundraising, St Raphael’s Hospice

 

By becoming a member of Remember A Charity you will be part of a unique campaign aimed at growing the legacy market.

You’ll be joining forces with over 180 individual member charities and will have the opportunity to improve the effectiveness of your legacy marketing.

We can help you become more efficient, by saving money and allowing re-investment into future legacy marketing activities.

How can you help us promote legacies?

We promote our member profiles year-round through social media, online advertising and listings in print media. We also offer our members the opportunity to raise their profiles as PR case studies and by offering discounted advertising space.

Members have their own page on the Find A Charity section of our website – one of the top three most visited parts of our website. Pages include information about their work, a link to their website, images, video content and their legacy contact.

The annual Remember A Charity Week provides a focal point for members to make noise about legacies.

It’s the perfect opportunity to raise the profile of gifts in Wills both internally and with supporters and partners. We provide a range of marketing collateral, digital assets and tools to help you start conversations about legacies, both internally with colleagues, and externally to supporters and the wider public.

How do you work with solicitors?

We run a Campaign Supporter scheme – a growing network of over 1,100 solicitors and professional Will writers).

We ask that those signing up will always ask the charitable question of their clients. Research has shown a positive link between those who always prompt their clients and the number of charitable Wills written.

All advisors are listed on our Find a Professional page which we drive traffic to throughout the year. They also take part in Remember A Charity Week to raise awareness of legacies with their clients.

Do you form strategic partnerships?

We partner with organisations in the legal, financial and corporate sectors.

Through our official partnership with the Co-op Legal Services, member charities can offer their supporters a specially discounted Will and access free advice and support for supporters who want to write or update their Will.

As part of the partnership, their team of qualified Will-writers will always prompt customers to consider leaving a gift in their Will after taking care of friends and family.

We also work to influence Government on your behalf, to grow legacy giving and make it as easy as possible, whilst helping us open doors with the legal and corporate sector.

What other resources do you provide?

You will have access to the most comprehensive legacy research. By pooling our funds together we are able to provide extensive research conducted with supporters; the wider charitable Wills market and Will providers.

We provide marketing, communications, digital and PR resources to support your own legacy marketing. We also broadcast webinars throughout the year to update you on the campaign.

How can I connect with other members?

You’ll have the chance to network with other members at our quarterly Members’ Forums and share best practice with other fundraisers.

These sessions are designed to provide key campaign updates and learning opportunities through our range of external speaker presentations and group workshops.

We send regular e-bulletins to keep you up to date on Remember A Charity Week plans, events, news and other opportunities.

 

To find out more about how your charity could gain from being part of Remember A Charity, please download a copy of our Member Benefits. In addition, we have a joining offer for the first year of membership of either 20% fee discount or 15 months of membership for the price of 12.

For small charities, Remember A Charity has now introduced a new entry level membership band for registered charities with an Eligible Voluntary Income of £0 – <£100,000. Please refer to the joining form for details.

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