5 January 2006
Following the successful launch of our first TV campaign last year, our media buyers BBVS have just negotiated on behalf of Remember A Charity a dramatic reduction in the cost of interactive TV advertising.
We are therefore now planning only the second-ever interactive TV charity advertisement to be aired on Channel 4.
Member charities will be briefed on the details on 18 January.
Charities joining the campaign by the end of January will be eligible to participate in this innovative initiative, which for the first time is structured to be affordable to charities of all sizes, as an exclusive benefit of membership.