Legacies, or gifts in Wills raise a staggering \u00a32bn every year for UK charities and this is set to triple over the next 40 years.\u00a0 Yet many charities are all too often unsure about how to talk to their supporters about legacies, or concerned about causing offence.\r\n\r\nWe have put together 10 tips to help you find your voice and have amazing legacy conversations, raising even more money for your causes.\r\n\r\n1. Be proud of legacies\r\n\r\nProfessor Russell James talks about the legacy gift being the final chapter in a person\u2019s life story. A reflection of someone\u2019s life, values and experiences.\r\n\r\nWe must remember this - we're not talking about the mechanics of Will making and death and dying.\r\n\r\n2. Family first\r\n\r\nFor many people with children, the idea of leaving money to charity could be seen as disinheriting your family.\r\n\r\nSo it is important to use \u2018family first\u2019 messaging to overcome this barrier, such as \u2018after providing for your loved ones, please consider leaving us a share of what is left\u2019.\r\n\r\n3. Drip the message\r\n\r\nIf we are going to encourage more people to leave gifts in their Wills, we need to make legacy giving a normal act, which comes from overcoming taboos and including legacy fundraising\u00a0as part of your everyday supporter conversations.\r\n\r\n4. Know your audience\r\n\r\nThink carefully about the groups that are most likely to want to leave a gift to your cause.\r\n\r\nThe more specific you can be the better. This allows you to define your audiences, understand their motivations and target them accordingly.\r\n\r\n5. Know your story\r\n\r\nIt isn\u2019t enough to ask for a legacy, you need to be able to explain the difference\u00a0their gift\u00a0will make.\r\n\r\nThink about your vision. You are asking people to leave a gift that will achieve something big in the future, and you should be able to communicate your legacy message simply.\r\n\r\n6. A conversation works best\r\n\r\nResearch from Remember a Charity shows that if you spend just 45 minutes talking to each of your donors they will actively consider leaving you a gift.\r\n\r\nThink about how you can start up a conversation with things\u00a0such as a bookmarks distributed in charity shops. Make sure your staff and volunteers are trained to have a simple legacy conversation if the opportunity arises.\r\n\r\n7. Make it easy\r\n\r\nOne of the inherent problems with legacy fundraising is that making a Will is something we love to put off.\r\n\r\nSo it is important to make it as easy as possible for people to make a Will and leave you a legacy. Consider your website \u2013 how is it easy to find your legacy pages or\u00a0download a copy of your brochure?\r\n\r\n8. Use the right language\r\n\r\nLanguage is so important and something we need to use with care.\r\n\r\nThe word \u2018legacy\u2019 can be construed as something large and only for the rich. Used in the right way it can add a sense of importance, but it is more accessible to talk about \u2018gifts in Wills\u2019. It does what it says on the tin, so be clear and avoid jargon.\r\n\r\n9. Measure what you do\r\n\r\nLegacy fundraising is difficult to measure. But that doesn\u2019t mean we shouldn\u2019t try.\r\n\r\nWe suggest measuring the volume of your communications, the feedback you receive and the numbers of legacies per year. And look for an upward trend!\r\n\r\n10. Look after your supporters\r\n\r\nThe simplest piece of advice is to treat your supporters well.\r\n\r\nThe warmer\u00a0they feel about you and the longer the relationship, the more likely they are to consider leaving you a gift. Nurture them long into the future.\r\n\r\nAshley Rowthorn \u2013 freelance\u00a0legacy fundraising consultant\u00a0at Legacy Voice, member of Remember A Charity\u2019s Campaign Council.\r\n\r\nFind out how your charity\u00a0could benefit from joining the Remember A Charity consortium here.