Research is one area that individual members find difficult to fund on their own. By pooling our funds together it has been possible to commission research with charity supporters and professional Will providers.
By following the social marketing model we have completed one of the largest research projects on legacies in the UK.
In addition, we work with Legacy Foresight to share the top-line results of their annual Legacy Market Audit with members of Remember A Charity.
The campaign also conducts its own regular programme of independent market research with charity supporters and professional Will providers to measure and evaluate success.
All this research is made available exclusively to members, allowing you to build key legacy marketing learnings into your own programmes without the expense of commissioning it individually.