Improve your communications

Consistency across all communications is critical to our success. By speaking about legacies in a similar way, we can more effectively change people’s perceptions of legacy giving.

This section provides you with resources, including key messages and statistics, and a PR toolkit  to support you so that together we can form a coordinated legacy strategy.

A challenge for many involved in legacy fundraising is to ensure that the legacy strategy is adopted throughout the charity. To help address this, we have provided ideas on how you can raise awareness of the importance of legacies internally. You will also find ideas for how you can talk to your staff about legacies, e.g. by providing updates via our regular e-bulletins, so that you can involve and continue to engage your organisation.