Online marketing is a vital part of Remember A Charity’s strategy and can really help us to reach a wider audience and grow the legacy market even further.
An important part of our online strategy is search engine optimisation – the process of improving the ranking of our website in search engines such as Google, and in turn driving more traffic to our website to highlight the importance of charitable legacies.
Although Remember A Charity currently ranks highly on searches around gifts in Wills, we need to reach a wider audience. In fact, we need to reach anyone who is in the headspace of writing a Will, i.e. a key life stage that might trigger this process to take place, such as marriage, divorce or retirement. By directly targeting those seeking information on writing a Will, we’ll reach a much wider audience – there are on average 49, 500 monthly searches in the UK on writing a Will, compared to just 720 on charitable legacies.
In order for us to reach this wider audience and spread the legacy message even further, we need your help. Referral links are a key element of search engine optimisation and can help increase web traffic dramatically, particularly when using the correct wording and linking back to the correct page. For example:
We are part of Remember A Charity – a consortium of over 140 charities set up to raise awareness of the importance of having a Will and leaving gifts to charities. You can also visit their website for further information about making a Will and leaving a legacy.
For further information or advice you can also contact the team.