Spreading the message

It’s important to use the right messaging when communicating about legacies and Remember A Charity. Use of the messages below will ensure consistency and can be used across all communications.

Key messages:

  • 7.3% per cent of the UK have left a gift to charity in their will. A 4% increase would raise a further £1 billion for good causes every year.
  • Remember A Charity has more than 150 member charities working together to encourage more people to leave a gift in their will for good causes.
  • We understand that family and loved ones will always take priority – remembering a charity in your will doesn’t mean excluding others.

Further messages:

  • Charities make a positive difference to the lives of millions of people.
  • A gift to charity in your will does not have to mean large amounts of money.  A small gift can make a very real difference.
  • Gifts in Wills generate more than £2.1 billion a year for good causes each year.
  • 74%* of us regularly give to charity in our lifetimes and when asked, 35% of people are happy to give a small percentage of their will as a gift to a charity after they have looked after their family.

*TNS Social 2008