How we’re run

An Executive group meet regularly to monitor the progress of the campaign and to provide direction and support to the campaign team.

The Executive is currently made up of:


Alex McDowell, Head of Public Fundraising – RNIB


Michael Clark, Legacy and In-memory Manager – Cystic Fibrosis Trust

Craig Fordham, Director of Legacies – Macmillan Cancer Support

Allan Freeman, Consultant – Freestyle Marketing

Clare McCulloch, Product Marketing Manager  (Legacy and In Memory Giving) – RNLI

Clare Moore, Director of Legacies – Cancer Research UK

Fi Riley, Head of Legacy Marketing – British Heart Foundation


A wider Campaign Council consisting of the Executive and representatives from a mix of member charities meet quarterly to review, consult and advise on the campaign. The Council is responsible for making final key strategic decisions.

The Council is currently made up of the Executive and:

Dominique Abranson, Legacy and In Memory Manager – WaterAid

Holly Eggleston, Senior Legacy Marketing Manager – Cancer Research UK

Nigel Gorvett, Head of Legacies – Marie Curie

Sarah Griffiths, Legacy Marketing Manager – RSPB

Frances Griffiths, Legacy Manager – Royal Academy of Arts

Peter Lewis, Chief Executive – Institute of Fundraising

Michelle Persaud, Legacy & In Memory Marketing Manager – Battersea

Ashley Rowthorn, Managing Director – Legacy Voice

Nigel Seymour, Director of Fundraising & Communications – Princess Alice Hospice

Richard Sproson, Legacy Development Manager – MHA


For more information about how to join Executive or Council please contact Emma Bockhop.