Our long-term aim is to motivate more people to leave a legacy in their will, but we know that behaviour change doesn’t happen overnight. To help us monitor the incremental changes in people’s attitudes and behaviour, we have set Key Performance Indicators (KPIs) based on Prochaska’s Stages of Change Model
This also allows us to monitor our own progress as the campaign moves forward. We don’t expect instant social change, but we expect a significant shift over time. And ultimately an increased number of new legacy donors.
The campaign measures KPIs in the following areas:
Other areas that the campaign is measuring and tracking are: