Our strategy for the next four years is ambitious and primarily focused on generating significant legacy market growth and driving charitable Will-writing behaviour.
Our aim is that the percentage of Wills with a charitable gift will reach 16% by 2018. We will do this by focusing on the following four strategic pillars:
Find out about how we will measure against these four objectives by downloading our Strategic Plan 2014-18.
We now have a growing network of 1,100 solicitors and professional Will-writers who commit to always mentioning charity to clients.
We have also reached our highest membership figure to date, with more charities joining us from a diverse range of cause.
Find out more in our latest Impact Report, below.