Frank PR wins four-way pitch for Remember A Charity

7 May 2014

Remember A Charity, the UK’s leading campaign organisation for legacy giving, has appointed Frank PR to oversee all of its consumer PR.

The UK brief will see Frank PR working with Remember A Charity to get the nation talking about legacy giving. As part of its remit, Frank PR will be supporting Remember A Charity’s upcoming national ATL advertising campaign. A large focus will be placed on developing ideas and executing activity around Remember A Charity’s annual awareness week, Remember A Charity Week, which takes place each September. In addition, Frank PR will also develop content and collateral for a toolkit to be shared with member charities to further amplify the conversation and create buzz among supporters.

Remember A Charity is a consortium representing over 140 of the UK’s leading charities. Challenging themselves to change a nation and create a social norm, Remember A Charity works with its members, which include Cancer Research UK, NSPCC and RNLI, to create campaigns that increase talkability around leaving gifts in wills.

Rob Cope, Director of Remember A Charity, said: “I was particularly impressed with Frank PR’s ideas, creativity and proactivity, as well as their focus on detailed campaign measurement. We think they’re an agency who will get people talking.”

Andrew Bloch, Group MD and Founder of Frank PR, said: “We’re excited to be working with Remember A Charity. We admire them for being an organisation that isn’t afraid to be bold and use humour to get people talking about what can be a pretty taboo subject.”