Remember A Charity advertising campaign achieves record levels of awareness

25 May 2006

New research released today by Remember A Charity, reveals record awareness of charitable legacies amongst the target audience following the recent advertising campaign.

Headline results reveal that familiarity with the Remember A Charity TV and press campaign’s key phrase “Everyone can leave the world a better place” amongst adults aged 45+ has risen from 38% to a record 49% from March to April 2006.