Remember A Charity today announces the appointment of a new Campaign Director, Rob Cope.\r\n\r\nThe role of the Campaign's Director is to lead an integrated communications, marketing and membership campaign that will make gifts in wills the social norm.\r\n\r\nRob Cope was previously Deputy Director of Marketing and Communications at the Prince's Trust. He was with The Prince's Trust for seven years, overseeing all high-profile national campaigns, including the first national youth week and The Trust's 30th birthday appeal on ITV1. His team were finalists at this year's PRWeek NGO Department of the Year and winner of Third Sector's Best Communications Team 2007.\r\n\r\nRob worked for several leading PR agencies before joining the Trust, campaigning on numerous issues including ageism as well as a national drive to improve adult literacy. Rob will report to the Remember A Charity Executive Group and the Chief Executive of the Institute of Fundraising.\r\n\r\nRob Cope says: "Many charities wouldn't survive without legacies. From homelessness to world heritage, most of us support a good cause at some point in our lives.This is a really exciting and unique opportunity to show how everyone can play their part to make sure this work continues."\r\n\r\nLindsay Boswell, Chief Executive at the Institute of Fundraising, comments: "This is a crucial time for charities' fundraising and legacies remain critically important as a source of income. Rob joins us at an exciting time, and we are really looking forward to having his management and communications skills on board to help drive Remember A Charity forward."\r\n\r\nStephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says: "With new bursts of the TV campaign, a new will providers and partnerships campaign, our ongoing PR and a repeat of our awareness week - now called Remember A Charity week - all on the agenda, Rob's leadership, knowledge, experience and skills will undoubtedly be invaluable to our Campaign."