Our 10th Remember A Charity Week shifts the emphasis from raising awareness to driving action.\u00a0\r\nTen years on from the first Remember A Charity Week, we're shifting the focus of our public messaging from raising awareness about gifts in Wills to building understanding and inspiring supporters into taking action; writing a gift into their Will.\r\n\r\nThis year\u2019s Remember A Charity Week (9-15 September 2019) will see over 200 charities come together with 1,300 campaign supporters (solicitors and Will-writers) to challenge the public\u2019s biggest misconceptions about gifts in Wills through a humorous and nostalgic 1970s-inspired campaign.\r\n\r\nWith video footage developed in conjunction with a BAFTA award-winning comedian, the campaign will explore common myths about legacy giving, encouraging the public to ask their own questions and breaking down the barriers that can prevent people from leaving a gift in their Will. This will include addressing concerns that legacies have to be particularly large, that they are complex to arrange and that they might prevent people from passing on their estate to their families.\r\n\r\nBuilding on the success of last year\u2019s Remember A Charity Week, the public will be encouraged to \u2018pass on something wonderful\u2019 to future generations. Our member charities will be provided with materials, media and social tools, which can be tailored to their own audiences and potential legacy supporters.\r\n\r\nRob Cope, director of Remember A Charity, says: \u201cRaising more than \u00a33 billion for good causes annually, legacies are a critical part of the UK fundraising landscape, but we shouldn\u2019t be afraid of injecting a little humour into the way we talk about them with supporters. Legacies have a huge impact on the world and the more approachable we can make the topic the better. \r\n\r\n\u201cThis year\u2019s campaign is all about enabling conversation around legacy giving, addressing any misconceptions people might have and, ultimately, taking us even further along the behavioural change spectrum from awareness to take action.\u201d\r\n\r\nThe change in focus reflects our mission to inspire behavioural change and grow the proportion of charitable estates at probate to reach 18% by the end of 2021, up from 15.8% in 2017.\r\n\r\nThe most recent consumer tracking studies indicate that only 10% of the over 40s are unaware of the opportunity to leave a bequest in their Will, with 40% saying that they would be happy to donate in this way, up from 35% a decade previously. During that time, charities\u2019 annual legacy income has grown from around \u00a31.8bn to \u00a33bn.\r\n\r\nOver the years, our Remember A Charity Week campaigns have included the launch of a pirate radio station in 2017, top British stuntman Rocky Taylor taking a death-defying leap from Battersea Power Station in 2011 to make it into the Guinness Book of Records and the comedic Take A Moment campaign of 2013, shown in cinemas across the country.\r\n\r\nCharities that want to take part in this year\u2019s Remember A Charity Week are encouraged to sign up by the end of August.