In a recent blog on Arts Council,\u00a0we shared five great tips\u00a0on how to get started with legacy fundraising for arts and culture organisations.\r\n\r\n \r\n\r\nRemember A Charity Week, 10-16 September, aims to shine a light on the importance of gifts in wills to good causes. Rob Cope, director of Remember A Charity, shares his five top tips on how you can grow your legacy income.\r\n\r\nWhile legacy conversations need to be handled sensitively, we certainly shouldn\u2019t be afraid of them. \u00a0We are a generous nation and there is still so much opportunity: 35% of the UK say they would be happy to leave a gift in their will, while just 6% currently do it. The reality is that legacies aren\u2019t really about death, but an opportunity to shape the world beyond our lifetime.\r\n\r\nThe legacy market, now generating almost \u00a33 billion a year for good causes, is also rapidly changing, with more donors choosing to support the arts and culture. To many organisations, legacies are still an unknown. But there\u2019s really no time like the present to be loud about legacies. Here are my five top tips to grow legacy income for your organisation:\r\n\r\n \t\r\nMake everyone a legacy champion\r\n\r\n\r\nGive everyone in your organisation the tools and confidence to talk about the difference that gifts in Wills could make. Integrate your legacy fundraising, drip-feeding your message in all communications. Put a case study in your newsletter or e-bulletin. Or talk about it on social media.\r\n\r\n\u201cThree years ago we had no current known legacy pledgers and a single webpage. It was a much missed opportunity for a much loved 120 years old venue,\u201d admitted Rachael Magson, Birmingham Hippodrome Trust\u2019s head of fundraising.\r\n\r\n\u201cSince then we have created a better web page and a new legacy pack, and worked with our Development Board to host our first charitable giving seminar. We\u2019ve also discussed legacy giving with our staff, senior leadership and trustees \u2013 so everyone is committed and open to discussions around legacy giving.\u201d\r\n\r\n \t\r\nLearn from other charities\r\n\r\n\r\nWhile your organisation might be new to legacies, there are many very successful fundraising charities, large or small, that you can learn from.\r\n\r\nDebbie Forwood, development and communications manager at National Youth Jazz Orchestra agrees. \u201cGet out there and learn from other charities who are already doing it well.\u201d\r\n\r\n\u201cThere are some tremendously supportive peer networks on social media where people are very willing to share their experiences, so take every advantage!\u201d\r\n\r\n\r\n\r\n \t\r\nMake it personal\r\n\r\n\r\nA gift in a will is an emotional connection with your work, often left as a thank you from a donor who has a long-term affinity with an organisation. A personal touch can therefore really make a difference, helping to build a long-term relationship with the donor.\r\n\r\n\u201cIt\u2019s all about the relationship,\u201d says Simon Foulds, supporter communications manager at The National Holocaust Centre and Museum.\r\n\r\n\u201cA handwritten thank you card is better than a typed letter, which shows that you really mean \u2018thank you\u2019 \u2013 your supporter has probably just planned the largest gift they will ever give, writing a handwritten thank you card is probably the least you can do.\u201d\r\n\r\n \t\r\nFamily and friends first, then charity\r\n\r\n\r\nWords matter when it comes to gifts in wills.\r\n\r\nInspire your supporters with a vision for the future. Paint a picture of the world you can create together. Leave the technical language to the solicitor. Use phrases like \u201cgift in will\u201d, not \u201clegacy\u201d or \u201cbequest\u201d.\r\n\r\nLiz Orme, development officer at the National Coal Mining Museum for England, agrees: \u201cMake sure potential supporters are aware that they can remember friends and family as well as a favourite charity when leaving a gift in their will; it doesn\u2019t have to be just one or the other!\u201d\r\n\r\n \t\r\nThank your donors\r\n\r\n\r\n\u201cIt is important to communicate that every gift in every will makes a difference \u2013 no matter how large or small,\u201c suggests Ellen Parkes, development manager at the Academy of Ancient Music.\r\n\r\n\u201cLegacies left to our charity by generous donors have always made a significant difference to the work we deliver year-on-year. Our donors make our music happen.\u201d\r\n\r\n \r\n\r\nAnd with that, I say thank you for reading \u2013 and thank you, for perhaps one day, considering giving a gift of your own to an organisation you care about.