Blogs

  • July 2015

  • Why we Brits choose to look after animals in our Will

    Having come from a leading animal charity as a legacy fundraiser to join the Cystic Fibrosis Trust, I am often asked why animal charities generally receive such a high proportion of their income from legacies. There are a few answers here. Firstly, in my view, animal charities more often than not help people as well […]

  • June 2015

  • Why we need to talk about dying

    Every minute someone in Britain dies. Yet many people risk missing out on their end of life wishes being met and leaving a mess behind for those close to them, because of a reluctance to talk about dying. It’s against this backdrop that the Dying Matters Coalition was set up by the National Council for […]

  • Why should legacies be part of a small charity’s fundraising programme?

    Throughout the year the Foundation for Social Improvement (FSI) run regular training events where I often teach a room full of our small charity members about how and why to put together a legacy fundraising programme.  At the beginning of the day I always ask people why they have come to the course and what […]

  • May 2015

  • Will you or won’t you?

    Being in the legal profession, it stands to reason that I would advise everybody to make a Will. I have come across various justifications for not doing so and outline below my response to these common stumbling blocks. ‘I haven’t got much to leave behind’: We all have personal possessions, whether a bank account or car. Even […]

  • April 2015

  • Legacies: An unexpected success?

    Third Sector recently described the government’s achievements on legacy giving an “unexpected success”. As the final countdown begins to the election, here are five ways that we have been working behind the scenes to make this happen: 1. The charity sector lamented the absence of legacy giving in the 2011 Giving White Paper, but it […]

  • Giving in the EU just got easier

    Thanks to a new regulation coming into force across the EU, remembering a charity in your Will has become a whole lot easier. For those of you fortunate enough to own second homes in places such as France or Spain, or who have moved to another EU country for a better lifestyle, you will probably […]

  • How do you run a successful supporter event?

    Hi Amanda, tell us a little about your role. I moved internally to join the new Legacy Fundraising team at World Vision two months ago. I’m mainly responsible for running our events and the Remember A Charity Week campaign. What was the incentive for your event? Before I moved, word had already got out that something interesting […]

  • March 2015

  • The power of collaboration

    Charities working together is a great thing. Pooled resources and effort towards a common goal. I was lucky enough to be invited to the launch of an innovative new campaign – Legacy Liverpool – at Liverpool Town Hall on 11 March. This was made possible by the effort of 14 charities who are working together […]

  • From Austria to Australia

    In 1994, Ohio launched a campaign to encourage more people to leave a charitable gift in their Will. From humble beginnings, Leave a Legacy’s greatest success was arguably its own legacy – inspiring the United States and then countries from around the world to make legacy giving the social norm. I recently attended the first […]

  • February 2015

  • An emotional connection

    Leaving a legacy in your will is a very emotive act and after producing several legacy fundraising videos, we understand that successful legacy engagement is about connecting emotionally on a personal level. If charities can build an emotional connection with donors, they are able to more easily communicate the difference a legacy gift can make. Legacies […]

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