20 August 2015
First published in UK Fundraising, 16 August 2015
“This year’s campaign is expected to be our biggest yet, building on the success of the 2014 ‘Living Legends’ theme”
Remember A Charity’s campaigns are known for their humorous approach and emotive messaging, and this year’s Remember A Charity Week will be no different.
In the lead up to the 2015 awareness week, director Rob Cope spoke to UK Fundraising to share plans for the week, which will take place from 7 – 13 September. Rob reveals why we are asking the public to do something truly legendary for their favourite charity.
“Only by working together can we succeed in making legacy giving a social norm. We set out to do what no single charity can do on its own; to grow the legacy marketplace and this is becoming more and more important”
Remember A Charity relies on the involvement of its member charities to communicate the campaign message.
Rob discusses the importance of charities in the wider sector joining the consortium and getting involved in the week, to help ultimately grow the legacy market.
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