Remember A Charity was launched in 2000 and is formed of over 140 of the UK’s favourite charities. We work with member charities and partners in the legal sector, government and private sector, to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends.
Together, we aim to do what no single charity can do alone: make legacy giving a social norm.
Since Remember A Charity was formed, we have made huge progress towards long-term behaviour change among the UK population.
Watch our film celebrating the successes of the consortium and our progress towards achieving lasting behaviour change among the UK population.
Our national advertising, PR and marketing campaigns aim to increase consumer awareness of legacies, creating conversations and contemplation about them.
Independent research by nfpSynergy (2014) shows that 17% of the public claimed to have left a legacy. This is the highest level since Remember A Charity began monitoring public attitudes to legacy giving.
Our campaign ensures that charitable giving is considered during the Will-writing process.
The proportion of professional advisors informing clients about the option of leaving a legacy is at its highest level since 2002.
65% of solicitors and Will-writers are ‘always or sometimes’ making the prompt (SPA Future Thinking, 2014).
Remember A Charity is achieving its mission of growing the legacy market. The percentage of the UK leaving a legacy has increased from 5.1% in 2000 to 7.3% in 2013.
Legacy income is currently worth more than £2 billion a year. If, together, we can grow the sector by just 4%, we could raise an extra £1 billion for UK charities.