man on road

About us

Remember A Charity was launched in 2000 and is formed of over 180 of the UK’s favourite charities. We work with member charities and partners in the legal sector, government and private sector, to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends.

Together, we aim to do what no single charity can do alone: make legacy giving a social norm.

Since Remember A Charity was formed, we have made huge progress towards long-term behaviour change among the UK population.

Watch our film celebrating the successes of the consortium and our progress towards achieving lasting behaviour change among the UK population.

Raising awareness among the Will-writing public

Our national advertising, PR and marketing campaigns aim to increase consumer awareness of legacies, creating conversations and contemplation about them.

Independent research by nfpSynergy (2016) shows that 16% of the public claimed to have left a legacy. This is the highest level since Remember A Charity began monitoring public attitudes to legacy giving.

Making charitable prompting the standard practice among professional advisors

Our campaign ensures that charitable giving is considered during the Will-writing process.

A Future Thinking benchmarking survey shows that numbers of solicitors and Will-writers always and sometimes mentioning charity to clients have increased by 11% over the last five years, from 53% in 2011 to 64% in 2016.

Growing the market

Remember A Charity’s mission is to grow the legacy market, with 35% of people saying they’d be happy to leave a gift in a Will but only 6.3% currently doing it.

Legacy income is currently worth £2.5 billion a year. If, together, we can grow the sector by just 4%, we could raise an extra £1 billion for UK charities.

Share this page