Remember A Charity welcomes 200th member
The sector’s legacy consortium, Remember A Charity, is announcing that a new milestone has been reached, with 200 charities now working together to promote legacy giving. By focusing on what no single charity can do alone, the consortium enables the sector to collaborate with one clear voice about the importance and impact of gifts in Wills. Remember A Charity delivers high impact public awareness campaigns, lobbying government and the legal sector to help make legacy giving become a social norm. Joining as the consortium’s 200th member this month, Shine Charity supports those with spina bifida and hydrocephalus. Chief Executive, Kate Steele, highlights the importance of legacy fundraising for the organisation, saying: “By being part of the Remember A Charity campaign, Shine will be part of a movement to grow our legacy giving now and into the future, working alongside fellow charities to raise awareness and promote the importance of gifts in Wills to our supporters and the wider public. “Shine is delighted to be recognised as the 200th member. Such high membership is testament to the faith that the third sector has in the work of Remember A Charity, and recognition of the importance and potential to grow legacy giving for the benefit of so many." Having been established as the Legacy Promotion Group by a steering group which included 5 charities in the year 2000, Remember A Charity has continued to grow over the years. Its 200 members now includes the ten largest charities by legacy income (who raise over £700 million through legacies annually) right through to an increasing number of small, community-based organisations. Remember A Charity’s Membership & Supporter Development Manager, Emma Bockhop, adds: “The size and diversity of the consortium’s membership are critical success factors for the campaign. A broad base brings a wide range of insights and experiences and makes our collective voice more powerful. Crucially, it also extends the reach and relevance of our messages and influencing work, bringing us ever closer to achieving our goal of normalising legacy giving. We thank all our members for their support and encourage other charities to come on board to help achieve our shared goal even more quickly.”
Since Remember A Charity launched, legacy giving has grown. The proportion of UK Wills that include a charitable gift has increased by 31% between 2007 and the latest tracking study (in 2016), with over 13,000 charities now named in Wills annually.Highlights of the consortium’s work include:
- Lobbying government to make legacies a key theme of the 2012 Giving White Paper and a core part of the Government’s giving agenda going forward.
- Behavioural research trials with solicitors showing that referencing the option of leaving a charitable bequest can treble the number of gifts made and working with the legal community to incorporate this approach into Will-writing practice.
- Signing up more than 1,100 solicitors and Will-writers to its Campaign Supporter scheme and encouraging all legal advisers to promote legacy giving to clients, with tracking research indicating that 72% of legal advisers now discuss the tax benefits of legacy giving with clients (up from 61% in 2009).
- Ongoing public awareness drives for legacy giving, including the annual Remember A Charity Week.