The power of legacies
Anaish Yilma-Parmar, Head of Legacies at British Red Cross shares his thoughts on the power of legacies.
What does legacy fundraising mean to your charity?
Legacies mean that the British Red Cross can mobilise when crisis hits. Together, we are the worlds emergency responders, and those that have supported us with a gift in their will give us their support when no longer here.
Why are legacies so important within the sector at the moment?
The need for charities is growing, and so are pockets of wealth. If we can marry up our messaging and inspire those who have the access to leave something to a charity that they believe in, then we can be there for many more people in the future.
Why do you feel other charities should consider joining Remember A Charity?
Being part of Remember a Charity means that we are connected to a myriad of wonderful charities, learning from each other, and building best practice in legacy fundraising.